渠道变革要防瘸腿病(国外英语资料).docVIP

渠道变革要防瘸腿病(国外英语资料) Introduction: the rise of the modern channel among the world as the traditional channels, grassroots, tentacles throughout every corner of the is low-key but is still irreplaceable, some radical enterprises give up this pay high tuition fees and ignored, and some smart companies always put the WAL-MART super terminal share firmly locked within its total sales 30%. In recent years, similar to the flat channel, channel focus and super terminal balance, the appearance rate high, indicating that the China market is undergoing a new round of channel change from one side. In contrast, many businesses are at a crossroads. Under the rapid development of modern channels such as supermarkets, hypermarkets, franchised stores, department stores and convenience stores, how do you re-examine and plan traditional channels? If you dont do well, the enterprise will become a lame lame man walking on one leg. The modern channel can not replace the traditional channel signs that, in recent years, the rapid growth of some major consumer goods category sales, largely thanks to the rise of modern channels and their retail outlets increased. However, you must not be blindfolded by such signs, otherwise you may have suffered as much as K enterprises: K enterprise is a simply food enterprises, in recent years has been in the home province capital market occupies nearly 30% of the market share, the average monthly sales of nearly 1 million yuan. Later, with the trust mart, WAL-MART, Carrefour and other foreign and foreign supermarkets into more, wantonly expansion, development and local business enterprise and the chain of convenience stores, sales manager of K company seems found: in the traditional channel sales contribution remained unchanged, its market share increased along with the development of modern channels. Nearly 40% months, sales rose to 1 million 350 thousand yuan, while modern channel sales have accounted for 42% of total sales. So, he decided to increase in