现代花费者观念更新与营销计谋思惟立异治理(国外英语资料).docVIP

当代消费者观念更新与营销战略思想创新管理(国外英语资料) Since twenty-first Century, information explosion and rapid change, the business environment is facing unprecedented changes, of which the most important is the concept of consumer marketing strategy innovation update. It is its change that can adapt to the development and change of this environment. This includes the concept of enterprise marketing innovation and marketing strategy marketing strategy (topic: marketing strategy innovation of enterprise business philosophy: from the attention to the attention of consumers today, the rapid development of the global economy is changing the whole society and the marketing environment, and the environment change of the enterprises are forced to re-examine existing marketing concept, and establish a new the marketing concept. In the market economy, all failed after all is the thinking mode of failure, if we can get in the way of thinking of the source to solve the problem, no matter how powerful competitors, will be able to overcome it. The concept of marketing refers to the sum of the position, view, attitude and mode of thinking held by an enterprise in the process of marketing activities. From the development of the change of marketing environment, marketing concept has experienced production orientation, product orientation, marketing orientation and marketing strategy oriented four gradually evolution and development process, the corresponding business philosophy is the product concepts, marketing concepts, marketing and social marketing concept and strategic marketing concept. Among them, the concept of strategic marketing has been gradually formed for more than 10 years, and has attracted more and more attention from the marketing circle. Marketing innovation strategy is the most important requirement of enterprises really want to care about their own products from production and transfer to the attention of consumers and to meet the demand, focus on how to create more value for consum