金六福：从“视觉”到“听觉”的创新营销公式(国外英语资料).docVIP

金六福：从“视觉”到“听觉”的创新营销公式(国外英语资料) Jinliufu, to win the favor of consumers rely on what? Not entirely products, more marketing. To study the successful experience of Jinliufu, the first is to study the successful marketing of where it is. In fact, with Jinliufu with the Wuliangye family under the brands such as Wuliangye and meet the eye everywhere, close and alcohol Wuliangye wuliangchun brand and so on, but no one can compete with Jinliufu marketing level, the key lies in the Jinliufu not only in the short term the achievements of Wuliangye OEM phenomenon, but also the achievements the white wine brand growth standard. In 2006, at an occasional time, I heard such a familiar and unfamiliar Chinese folk song on TV Commercials: what is not afraid of fire? What is gold? What leads to everything? Six: whats new for the new year? Blessing! What may be more auspicious? Wine! I have a happy, auspicious wine more wine! This is the Jinliufu 2006 new advertising wedding antiphonal article. Look at the whole advertising film. To tell you the truth, its a bit fresh. Why do you say that? Because it is clever Jinliufu brand personality -- happy, auspicious, the Chinese traditional folk music classic -- Liu Sanjie theme show, made entirely by pure visual expression usually, evolved into a beautiful new auditory performance, innovation is the means of communication, innovation is the marketing performance force. Speaking of innovation, Jinliufu is to achieve the ultimate. From the good life cannot do without it, Chinese wine to the wine Fu, and then to the Olympic blessing, Jinliufu, and I have a wedding wine, etc.. Constant is the spread of the brand. Change obvious to people of Jinliufu, this change is the creative change. Especially in the dissemination and promotion of Jinliufu, creative is carefree and content. Change is the marketing, brand communication and the way of thinking of innovation, even if it is based on the face on the breakthrough, or point is based on the disruptiv