英语演讲选修课chapter11 persuasive.ppt

Chapter 11Persuasive Speeches Schedule Part 1: Speaking to persuade I The psychology of persuasion II The challenge of persuasive speaking III Persuasive speeches on questions of fact IV Persuasive speeches on questions of value V Persuasive speeches on questions of policy Part 2: Methods of persuasion I Credibility II Evidence III Reasoning IV Emotions Persuasion: the process of creating, reinforcing, or changing people’s belief or actions. When you speak to persuade, you act as an advocate. The ability to speak persuasively will benefit every part of your life, from personal relations to community activities to career aspiration. The psychology of persuasion A psychological process Doctor-assisted suicide? Sign up immediately to learn CPR? Cardiopulmonary resuscitation The different points of view may be completely opposed, or they may simply be different in degree. The challenge of persuasive speaing Persuasion: complex challenging Controversial topics, basic attitude, value, belief Expert, skillfully, captivating In favor of, neutral, move towards to your side adamantly oppose, reexamine their views Part 1: Speaking to persuade I. Persuasive speeches on questions of fact II. Persuasive speeches on questions of value III. Persuasive speeches on questions of policy I. Persuasive speeches on questions of fact Questions of fact ---A question about the truth or falsity of an assertion. We do not know enough information to know what it is Will the economy be better or worse next year? Will another earthquake strike California before the year 2010? The facts are murky or inclusive What will happen next in the Middle East? Is sexual orientation genetically determined? Speeches On questions of fact are usually organized topically Specific purpose: To persuade my audience that genetically engineered crops pose serious dangers to the environment and to human health Central idea: Genetically engineered