公共关系试题(按题型)(外国英语资料).docVIP

公共关系试题(按题型)(国外英文资料) Glossary 1. public relations Social organizations in order to create their own image, through communication, two-way communication means and effect of the science and art of the public. 2. internal PR publications Is a social organization and production, mainly for the employees, customers and specific public reading newspapers and magazines and other information carrier. This publication is one of the main forms of organization of public relations activities, is the basic position to effectively carry out the ideological work and education, but also an important indicator of corporate culture. 3. public awareness Is already know their situation, clearly aware of their problems related to a particular organization, there is an urgent need to further understand all the information related to the problem, and began to put forward related rights to the organization. 4. special activities of public relations Is a kind of common public relations activities. It is the organization of public relations as the theme, various steps to carry out the specific purpose and content of social activities The 5. crisis public relations Any social organization, in order to solve the organization itself in a crisis, bad influence to the public cause irreparable adverse events and losses, and adopted a series of strategies and measures to prevent, reverse, rescue effect 1. public The public is due to some common problems facing the formation and general interaction and role of social organizations and individuals, social groups, the operation of social organization. 2. communication The social organization is using a variety of media, a purpose and a plan of two-way communication with the public. 3. organizational image The image of the organization refers to a certain cultural background of the public on the overall impression formation organization inner spirit or external characteristics of perception, it is characteristic of comprehensive cultural phenomenon in t