TED演讲【Uber优步故事】20160422.pdfVIP

15:03 (Laughter) 15:05 First is on the pricing side --I mean, keep in mind, right?UberX, when we first started, was literally 10 or 15 percent cheaper than our black car product. Its now in many cities, half the price of a taxi.And we have all the data to show that the divers are making more per hour than they would as taxi drivers. 15:28 What happens is when the price goes down,people are more likely to take Uber at different times of the day than they otherwise would have,and theyre more likely to use it in places they wouldnt have before.And what that means for a driver is wherever he or she drops somebody off,theyre much more likely to get a pickup and get back in.And so what that means is more trips per hour, more minutes of the hour where theyre productiveand actually, earnings come up. 15:54And we have cities where weve done literally five or six price cuts and have seen those price cuts go up over time.So even in New York --We have a blog post we call 4 Septembers --compare the earningsSeptember after September after September.Same month every year.And we see the earnings going up over timeas the price comes down.And theres a perfect price point-- you cant go down forever.And in those places where we bring the price down but we dont see those earnings pop,we bring the prices back up. 16:26 So that addresses that first part.And then the enigma and all of this --I mean, the kind of entrepreneur I amis one that gets really excited about solving hard problems.And the way I like to describe it is its kind of like a math professor.You know? If a math professor doesnt have hard problems tosolve, thats a really sad math professor.And so at Uber we like the hard problemsand we like getting excited about those and solving them.But we dont want just any math problem,we want the hardest ones that we can possibly find,and we want the one that if you solve it,theres a little bit of a wow factor. 17:07 CA: In a couple years time-- say five years