我国体育旅游发展的现状、存在问题及策略(国外英文资料).docVIP

我国体育旅游发展的现状、存在问题及策略 The current situation, existing problems and Strategies of sports tourism development in China Present situation, existing problems and Strategies of sports tourism development in China 2009-02-03 21:58:08 Abstract: with the improvement of living standards, tourism and sports activities become the main form of health recreation, sports tourism is the product of the combination of the two. At present, a variety of characteristic sports tourism resources have been developed. In order to promote the healthy development of sports tourism and increase the research on sports tourism, it is of great practical significance. Sports tourism; current situation; characteristic; strategy I. General Situation of sports tourism research Sports tourism is a new field produced by the intersection of sports industry and tourism industry. It is different from the general sightseeing tourism, and also different from a single sports fitness activities. It is an organic combination of the two. It is also the product of the integration of sports industry and tourism industry. It has not only the characteristics of industry, but also the development potential of related industries, as well as the characteristics of sports, tourism, leisure and sightseeing. In the industry, travel agents to watch sports events to develop overseas market; outdoor sports club (Tourism) is paying attention to the local regional market development in recent years; China International Sports Tourism Corporation group, also organized a number of large-scale international sports events. The State General Administration of sport and the State Tourism Administration have successively promoted sports tourism, and are committed to transforming sports activities from elite sports to mass activities. The sports information center of the State General Administration of sport is committed to promoting the successful case study of sports tourism at home and abroad. Meanwhile, many people have turned th