国内会计师事务所与国际会计公司的差距(国外英文).docVIP

国内会计师事务所与国际会计公司的差距(国外英文资料) Brand Gap After several hundred years of development, international accounting firms have established a strong brand effect in social and economic activities, especially in the international capital market. Even in recent years there have been Enron, WorldCom and other events affecting the credibility of the firm, but still play an irreplaceable role. The audit work of most of the listed companies and international multinational corporations is basically completed by these four international accounting companies. In contrast, accounting firms in China is still in the Warring States period, can be described as warlords disputes, has great influence even recognized at home is similar to the four international famous brand of the accounting firms have not yet formed. In the past few years, some domestic firms have made some efforts in brand building, but far from meeting their goals, and their influence has been partial, regional or industrial. By branding, the situation in the major audit markets has not really taken shape yet. China has nearly seventy listed audit firms, which undertake the audit of more than 1200 listed companies in 2002. Among them, the assets audited by the four largest account for nearly 40% of the total audited assets of all listed companies. Other firms have also undertaken part of the business to varying degrees, but they are fragmented and very low in concentration. This is mainly the brand at work, the gap is obvious. In order to develop domestic firms, we must pay attention to and make great efforts to set up our own brands. Of course, also set up a firm brand, to the relevant government departments, office management etc. to do, step by step, create their own brand, to get the advantage in the competition. Management platform gap International accounting company after nearly 100 years of development, it should be said that the establishment of a more advanced, scientific, systematic and mature internal managemen