book4 unit1 模块4第一单元概要1.ppt

Book4 project 1. What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2. What media can you use in an ad campaign? We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc. 3. What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? 1.all over the world 2.promote public welfare 3.start an ad campaign 4.reach a certain audience 5..have a clear aim and an audience in mind 6.figure out 7.target audience 8.in order to 9.do a little research 10.spend on 11.it is time to do 12. appeal to 13.gather information 14.care about 15.be concerned with 16.get….across 17.put together 18.poisonous chemicals 19.cause great damage to 20.discourage….from doing 21.convince sb not to do 22.urge sb to give up 23.provide…with... 24.inform sb 25.be fully aware of 26.shock sb 1.have……in mind(line4) have ---in mind =keep ---in mind 尽管没有你必须遵守的规则，但是有几件要牢记在心的事 While there are no rules you must follow, there are a few things to keep in mind. 2.It is important to figure out exactly what you want to…(Line4) Figure out 清楚, 明白, 计算，制定 I can’t figure out why she said so I just can’t figure him out Could you please help me figure out the problem? I have figured out how much during the week I spent. 3.In order to determine your audience………(Line10) Determine 决定，确定，下决心 Attitude determines everything We determined to go to the railway station at once I wonder what determined her to marry him in the end The court determined that the man was guilty of robbery. 发散：determine on/upon doing ~+n. ~to do/sb todo/that-clause be determined to do sth 翻译： 1.你决定好暑假做什么了吗？ Have you determined wha