creative culture product文化创意产品.ppt

The Palace Museum has been making efforts to change its solemn and dull image.(严肃沉闷的形象) One of its initiatives is new souvenirs that are fun and cute, and marry historical minutiae(细枝末节 ) with modern sensibilities and technologies. The creative cultural products, which are sold through the museums Taobao store, have become a big hit with netizens. To name just a few: The much-talked about beaded earphones, priced at RMB120, mimic the beads worn by officials attending the royal court during the Qing Dynasty (1644-1911). A netizen said wearing it while working gives the illusion that you yourself are an emperor reviewing files submitted by subordinates. 这款朝珠耳机可谓赚足了口碑，标价在120元，其外观仿照清代官员上朝时佩戴的珠串。网友戏称，“戴上它听歌写东西的时候简直像是批奏折！” *Officials hat parasol顶戴花翎官帽防晒伞 The sun umbrella resembles the headgear worn by Qing ministers serving the imperial court. When unfolded, it hovers above ones head like an officials hat to hilarious effect. 这款遮阳伞依据清朝官员顶戴花翎设计，撑开后，酷似头上戴着一顶官帽，效果令人捧腹。 *Fan inscribed with the words of Emperor Yongzheng雍正御笔折扇 The seven characters inscribed on the fan are taken from a letter that Emperor Yongzheng wrote to a subordinate, Tian Wenjing. Written in plain language - a departure from the high affectation expected of emperors - the characters read: Thats the kind of guy I am. The fan has been praised for being both imperial and imperious. 扇面所印七个大字，“朕就是这样汉子”，源自雍正帝批田文镜折。如此大白话，和人们印象中拿腔作调的帝王形象大相径庭。这把折扇被评霸气十足，尽显傲娇气质。 Tourists are taking pictures in front of Yanxi Hall. Beside them, Puyi, the last emperor of the Qing Dynasty, is playing with his pocket watch. A tourist is making phone calls inside the Xishang Pavilion in the imperial garden, while a few steps away, Empress Wanrong is leaning against the railing along the stone steps, smiling... 燕禧堂前，拍照的游客旁，“末代皇帝”溥仪正抱柱玩怀表；御花园禊赏亭上，打电话的游客面前的台阶上，却倚着一脸笑容的婉容…… These images are from a set of pictures showing old photos of the Forbidden City blended with current scenes that has gone viral online, drawing numerous comments. The