Leading Change at Simmons组织变革案例分析概要1.pptxVIP

Leading Change at Simmons(A);No organization can survive over an extended period of time without the proper focus on people as its most important resource. --- Charlie Eitel;How has Eitel’s leadership affected the company in his first 6 months as CEO?;Redesign the product(Beautyrest) Spend $9 million on ad campaign Reorganize management and structure spend a lot of time with customers relied heavily on Hellyers input eliminated the position and instead plant managers Implement the GGOL;The Great Game of Life;GGOL was based on a business model that says profitable organizational growth is result of satisfied and loyal customers; a committed, cooperative, and creative organizational culture; and a leadership team that empowers and servers the workforce. A successful organizational change effort, according to Wilson, must first begin with meaningful individual change to drive organizational culture change and support implementation of business strategy. ;GGOL was designed to foster individual growth, to help people make better choice in order to live a better life through choosing growth over fear. GGOl was designed to incorporate both the “hard and the soft aspects of growth in order to wholly integrate ‘business’ strategy with ‘culture’ strategy to achieve sustainable long-lasting change” GGOL is made of the physical events which were designed to accomplish team building as well as to encourage individuals to go beyond their own self-imposed limits. ;;The Five Stages of the Great Game of Life Changing the Game Right Vision Coach the Coach Guiding team The Awakening Sense of Urgency BE IT Communicate DO IT Enable action Kotters 8-step