《国际物流与经营管理》课件第4章进入海外市场的方法概要1.pptVIP

Franchising American Franchisor Chinese Investors Chinese Franchisee Chinese Consumers Chinese investors provide capital and the American firm provides intellectual property to a franchise that operates as a duplicate of the operations of the franchisor.. Joint Venture A joint venture (JV) is a firm created and jointly owned by two or three companies. It is created when two or three exporters want to share the costs of investing in a facility abroad. Often the joint owners are companies manufacturing complementary product lines. Sometimes, an exporter wants a local partner to pro