【成才之路】2015-2016高中英语人教版必修3课件：Unit 2 Healthy eating 第4课时 Unit Revision.ppt

劝说性写作：广告类 一、写作指导 1．确定体裁：广告属于应用文，主要是对产品、服务等有形或无形的商品进行宣传，以达到促销的效果。 2．确定主体时态：广告介绍的是商品现在的状况，因此主体时态通常用一般现在时。 3．确定中心人称：广告宣传的是商家的产品或优惠活动，因此中心人称通常用第一人称，且常用复数形式。 4．确定结构：广告通常有标题，正文部分通常由三部分组成。首先点明是哪个商家在进行什么商品的宣传，总领全文；然后对商品进行具体介绍；结尾通常用号召性话语鼓动读者前去购买商品。 二、常用句式 1．广告常用开头语： ...is on spring sale! Do you want to...? Please join us! 2．介绍商品时的常用表达： It is produced in...by... It is small in size and light in weight，so you... As for the price，it... For more information，please call... 3．广告常用结束语： Come to...！You wont regret it! Why wait? Come and experience our...! 三、范例展示 [题目要求] 假设你在Haizi Clothing Store做暑假兼职，请根据以下提示为其写一篇英文广告文案。 注意：1.词数100左右； 2．可适当增加细节，以使行文连贯。 __________________________________________________ __________________________________________________ [构思谋篇] [关键词语] [连词成句] 1．海子服装店正在进行春季大减价！ Haizi Clothing Store is on spring sale! 2．我们有各色袜子，每双仅售5元；还有鞋子，每双仅售30元。 We have socks in all colours for just 5 yuan a pair，as well as shoes for 30 yuan a pair. 3．快来海子服装店(选购)吧！你不会后悔！ Come to Haizi Clothing Store! You wont regret it! [连句成篇] Haizi Clothing Store is on spring sale! We have all kinds of goods here. You name it, and we have it. Everything is at a very good price. Do you like sweaters? We have sweaters in all colours for 60 yuan each. Do you need bags? We have wonderful bags for only 20 yuan each. We have socks in all colours for just 5 yuan a pair, as well as shoes for 30 yuan a pair. T-shirts for boys are 30 yuan each, and T-shirts for girls are 25 yuan. And theres much more, too! Come to Haizi Clothing Store! You wont regret it! 假设你叫李华，现在为新开业的宏昌餐馆写则广告。包括以下内容： 1．宏昌餐馆提供平衡饮食，利于减肥瘦身。 2．提供既有能量又有纤维的饭菜。 3．有快餐和特殊的蔬菜。 4．有各式各样的中国传统面食(wheaten foods)。 5．在这里就餐是一种乐趣，中午顾客盈门，气氛(atmosphere)活跃。 6．保证(Guarantee)最好的服务。 7．餐厅设在湖边，风景优美。 8．欢迎光顾。电话号码：533599 要求：1.题目：Once Tasted，Never Forgotten； 2．可适当发挥； 3．词数：100～120个。 __________________________________________________ __________________________________________________ 答案： Once Tasted，Never Forgotten Dont you want to become slim? Dont you like to l