湘西苗族传统蜡染文化创新设计发展模式研究.PDFVIP

包 装 工 程 第 38 卷 第 12 期 48 PACKAGING ENGINEERING 2017 年 6 月 湘西苗族传统蜡染文化创新设计发展模式研究 林军 （湖南科技大学，湘潭 411201 ） 摘要： 目的 从湘西苗族传统蜡染文化创新设计产品的角度，对非物质文化遗产的创新设计产业的发展 思路、方法与途径提供借取与案例支撑。方法 从建立湘西苗族传统蜡染创新设计发展机制、产品开发 策略和产业创新设计实践3 个方面，为传统蜡染文化创新设计产品的研究方法、开发思路及品牌建设等 方面提供参考依据。结论 多种非物质文化遗产工艺“共融型”的传统蜡染文化创新设计产品开发模式 及创新设计方法，既可以改变传统保护与传承的方式，又对非物质文化遗产的发展理念、文化创新设计 产品开发和创新设计策略起到试点实践的作用。 关键词： 湘西苗族；传统蜡染；创新设计；发展模式；研究 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2017)12-0048-07 A Study on the Development Model of Miaos Traditional Batik Culture Applied in Innovative Design LIN Jun (Hunan University of Science and Technology, Xiangtan 411201, China) ABSTRACT: It aims to support for the development thinking and method of innovative design industry, in term of intan- gible cultural heritage, under the perspective of the traditional batik product of Miao Minority of Xiangxi. It provides a reference for the research methods, development ideas and brand building of traditional batik culture which applied in innovative products design from three aspects: the establishment of development mechanism, the product development strategy and the industrial design practice of traditional batik in the innovative design of traditional batik of Miao Minor- ity. In conclusion, the development model and innovative design methods of innovative product design combined with traditional batik which contains a variety crafts of intangible cultural heritage, not only could change the traditional way of protection and heritage, but