毕博客户咨询会议主持人手册概要1.docVIP

客户咨询会议主持人手册 CUSTOMER ADVISORY SESSION FACILITATOR GUIDE 目录 TABLE OF CONTENTS 介绍 INTRODUCTION 3 程序 pROCESS 5 会场布置 VENUE SET UP 6 样板问题 SAMPLE QUESTIONS 6 介绍 INTRODUCTION 客户咨询会议主持人手册为顾问人员提供了所有的相关信息，使其能够成功地主持客户咨询会议。This Customer Advisory Session Facilitator Guide is designed to provide a facilitator with all the information they require in order to successfully run Customer Advisory Sessions. 客户咨询会议与“小组集中调研”方式非常相似。他们共同的目标都是收集重点客户关于企业表现方面具有深度的反馈意见。此外，客户咨询会议也是一种非常有效的市场工具，它能够给企业客户一种被重视、被咨询与被关心的感受。通过召开客户咨询会议，企业已开始将其与竞争对手区分开来。Customer Advisory Sessions are similar to what are commonly known as “Focus Groups.” Their primary purpose is to gather in-depth feedback from key customers or clients regarding the performance of the business. As a side issue, Customer advisory Sessions are a fantastic marketing tool that will leave customers feeling special, listened to and cared about. By running a Customer Advisory Session a business has already taken its first steps in differentiating itself from the competition. 召开客户咨询会议的好处 What Are The Benefits of Holding A Customer Advisory Session 以下是召开客户咨询会议的好处：There are many benefits to holding a Customer Advisory Session: 在会议当中，客户间经常就公司产品进行交叉销售Customers often cross-sell (your products) to each other during the session; 通过聆听与满足客户的需求来为客户提供增值服务Adding value to your customers by listening and actioning their needs; 掌握企业如何才能提供出色的产品和服务Understand the things that the business does really well; 观察促使客户购买公司产品的动力-真正理解什么对客户来说是最重要的Insights into what motivates customers to buy from the business – truly understand what is important to them; 了解在客户眼里，哪些是公司的竞争对手Understanding who your customers consider to be your competition 客户咨询会议的适用范围？Who Should Hold A Customer Advisory Session? 客户咨询会议适用于所有的商业机构。你甚至可以考虑召开贵公司的客户咨询会议。The Customer Advisory Session is applicable for all businesses. You should even consider holding one for your own business! 应当邀请的对象  Who Should You Invite? 我们建议你从邀请你的“A”类客户开始，因为他们是你最希望发展的客户。然而，你可能也希望召开其它类型