中国咖啡市场现状分析（Analysis of the current situation of Chinese coffee market）.docVIP

下载本文档

146
0
约1.8万字
约 11页
2017-07-20 发布于河南
举报
版权申诉

中国咖啡市场现状分析（Analysis of the current situation of Chinese coffee market）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中国咖啡市场现状分析（Analysis of the current situation of Chinese coffee market）

中国咖啡市场现状分析（Analysis of the current situation of Chinese coffee market） Analysis of 1. coffee market in twenty-first Century, the rapid growth of Chinese economy, people constantly improve the quality of life, drink coffee and gradually become more diverse, fashion, modern life together led to the rapid increase of coffee consumption, forming a huge potential consumer market. 1., according to authoritative statistics, at present, Chinas coffee consumption in recent years to maintain between 30 thousand -4 tons, the annual market growth rate of 10%-15%. Is expected to become the worlds most promising coffee consuming countries. Forecast in 2012, Chinas consumption will reach 120 thousand tons, the market retail sales will reach tens of billions of yuan. The Beijing market growth rate is as high as 18%, there are 13600 cafes nationwide, 2200 coffee related enterprises, the number of employees reached 500 thousand people, the consumer market size and attractiveness, so that more and more foreign enterprises have begun to focus on China market, and this is also the major producer of coffee and coffee business the main reasons are keen to enter China. 2., coffee consumption grade is getting higher and higher, the charm of culture is the charm of the market. Instant coffee is far from representative of coffee consumption, consumers began to recognize the brand, style and purity of coffee, know how to enjoy the fun of coffee. Cultural coffee is undoubtedly the mainstream of the entire coffee industry, the development is quite rapid. The rapid development of the coffee market is closely related to the consumers interest in Western culture. 3., the educational level, the monthly household income and the frequency of drinking coffee show a positive proportion relationship, which means that the Western beverage imported from coffee is a symbol of successful lifestyle in mainland china. 4., the competition within the industry and related industries is becoming more and more fier