设计分析报告.pptVIP

of Banner设计 分析报告 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 1 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 什么是banner呢？？？ 可以是网站页面的横幅广告，也可以是游行活动时用的旗帜，还可以是报纸杂志上的大标题。Banner主要体现中心意旨，形象鲜明表达最主要的情感思想或宣传中心。 Banner设计分析报告 Banner设计分析报告 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 2 16 如何制作banner呢？？？ 3 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 设计之前 累 积 分析需求 搜集资料 借鉴学习 分析文案 设计思考 Banner设计分析报告 4 16 设计内容 元素 布局 创意 造型 色彩 风格 空间 主次 搭配 表达 趣味性 度的掌握 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. Banner设计分析报告 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 5 16 Banner设计分析报告 举个例子: 元 素：审题后能想到什么？色彩主要偏暖色，田园风格，周末、家、小熊、居家饰品、食品…… 布 局：通过搜集到的元素，开始设计 创 意：比如小黑板的创意，这样就能提示，周末在家也能悠闲逛街 Banner设计分析报告 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 6 16 如何让信息易发现？ 7 of 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. Banner设计分析报告 8 of 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. Banner设计分析报告 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 9 16 Banner设计分析报告 我带大家来找茬！~~~ 10 of 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 案例一 After Before 优点：图形字体布局可以，加了抢购按钮 缺点：不注意细节和文字的排版，一团文字看起来比较纠结 Banner设计分析报告 11 of 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 案例二 优点：有字体特效的意识 缺点：字体特效没有达到想要表达的效果 After Before Banner设计分析报告 12 of 16 PPT Is Proudly Powered By yoyo.zhao Yoyo.zhao@ Copyright ? 2012 ihush UED. All Rights Reserved. 案例三 优点：辅助图形衬托 缺点：杂乱无章，特别散，不知道哪个是重点 After Before Banner设计分