七剑铸造餐饮品牌（Seven swords foundry restaurant brand）.docVIP

七剑铸造餐饮品牌（Seven swords foundry restaurant brand） Catering enterprises urgently need to improve the brand building of the system. Many catering enterprises are aware of this, with a view to the rapid expansion of the brand to ensure the healthy and sustainable development of enterprises. Branding strategy in a wide range of industries, in fact, the nature is mutually, however, we still can not belittle the particularity and complexity of brand catering, and in the process of actual operation, indeed exists certain differences. Therefore, to succeed in shaping the restaurant brand, we need to strive to follow the following seven rules: seven swords. First sword: make sure the process is manageable Whatever catering enterprises eventually adopt brand strategy, must ensure the controllability of branding process, including the investment control, the control of human resources, product quality and service quality control, etc., be short of one cannot, ensure the robustness of the branding. Quality of products and services, for example, when rising rapidly in brand awareness and consumer a sharply rising number of cases out of control, the consequences will be unimaginable, RongHuaJi, dew condensation, incense pot brands such as the failure of the once cannot but speak the reasons. Of course, for the current stage of catering enterprises, to build a brand, first of all, should guarantee the controllability of investment funds. Of course, when catering enterprises and brand planning agencies cooperate to shape the brand, this controllability will need the joint efforts of both sides to guarantee. Catering enterprises, for example, leaders must keep a clear mind, everything from set out actually, not from actual choice of food and beverage enterprise brand strategy, unfavorable and implementation of the atrocities brand, more should not be a great leap forward brand, and must pay attention to remind ourselves that despite everything to bear certain risks, but not suitable f