代理产品策略决定成败（Agency product strategy determines success or failure）.docVIP

代理产品策略决定成败（Agency product strategy determines success or failure） The product agent is a form of management is widely used in the pharmaceutical industry, through the agency of small and medium manufacturing enterprises to achieve the transformation of labor value in the use of social resources to survive and develop in the fierce competitive environment; and the agent through the agent was available to the market operation of the product, can give full play to their professional expertise, to achieve the purpose of the accumulation of wealth. With the deterioration of the medical market competition environment, the difficulty of operating agents is more and more big, around many miscues and make agents tusihubei, in the choice of products and marketing become more wary of very careful, put forward higher requirements for the market competition of agents of professionalism and business philosophy. Although the reasons for winning or losing of product agents vary, they are often determined by the initial choice and formulation of the strategy. Only by determining the right strategy can the right tactics be sought. In the formulation of business strategy, first of all, agents should have a clear positioning of their own, ask more questions about who I am, what I can do, what am I going to do?. Most of the small and medium sized agents has the following resources: regional market operation experience, local government relations, the relatively mature sales network, a certain financial strength and marketing team, and proficient in individual medical health care products marketing model. The products should pay attention to the following points: agents because of the limited strength and product agency period do not facilitate long-term product operation; agents despite hard work out from the market, but in the face of change unpredictably the pharmaceutical market, the lack of professional ability of enterprises, the vast majority do an ingoing and marketing innovation