基于核心竞争力的航空物流企业资源整合-泛联供应链.PDF

2011 /01 总第 405期 商业研究 COMMERCIAL RESEARCH : 1001- 148X ( 2011) 01- 0200- 05 钟波兰, 李芙蓉 (长沙航空职业技术学院航空服务与管理系, 长沙 410124) : 从核心竞争力的内涵与特征入手, 结合航空 流企业的运营特征, 分析了航空 流企业 的核心竞争力, 论述了核心竞争力与资源整合之间的关系, 阐明了在经济全球化及竞争日趋激 烈的当前形势下, 资源整合将成为诸多航空 流企业构建核心竞争力, 实现可持续发展的无法 忽视的重大战略选择, 并从提升核心竞争力的角度探讨了航空 流企业资源整合的基本思路和 策略 : 核心竞争力; 航空 流企业; 资源整合 : F2534 : A R esource Integration of A viation Logistics Enterprises B ased on Core Com petitiveness ZHONG Bo- lan, LI Fu- ron (D epartment of A ir Services andManagemen,t Changsha A eronautical ocational and Technical College, Changsha 410124, China) A bstract: Com bin in the connotation and characteristics of core com petitiveness, and aviation lo istics enterprises op eration characteristic, th is article analyzes the core competitiveness of aviation lo istics enterprise, discusses the rela tionsh ip betw een core competitiveness and resource inte ration, and expounds resource inte ration w ill become the mi portant strate ic choice in order to constructe core competitiveness and realize the sustainab le developm ent for aviation lo istics corporate in the current situation of econom ic lobalization and the increasin ly fierce competition. Finally, the article discusses the basic ideas and strate ies of resource inte ration so as to enhance the core competitiveness of the a viation lo istics enterprise. K ey w ords: core com petitiveness ; aviation lo istics enterprise; resource inte ration , , 1990, [ 1] ( Prahal ad) ( GarY , H am el) , , , , , , , ,