选择多选（Choose alternative）.docVIP

选择多选（Choose alternative） 1. Single choice (1 point, 28 points) 1. The existence of the real market must have the condition that [B] A. there is A need for people, products that meet the needs, and companies that produce products B. Someone who needs something, has the ability to buy, has a desire to buy C. there is a need for people, companies that produce products, and the ability to buy D. there are products that meet the needs, the purchasing power and the enterprises that produce the products 2. The ultimate purpose of marketing is [C] A. Reasonable allocation of enterprise resources C. To meet peoples needs and desires B. Earn profit D. Exchange of goods The essence of marketing management is [D] A. configure enterprise resources b. manage sales personnel c. meet market demand d. demand management 4. wine is not afraid of the alley is a kind of concept [C] A. Marketing concept b. production concept c. product concept d. marketing concept What we make and what we sell! What is this idea [A] A. production concept b. product concept c. marketing concept d. sales concept What do customers need, and what we produce. What marketing management philosophy [C] A. production concept b. product concept c. marketing concept d. sales concept Consumers are looking forward to the emergence of new cars that are both cheap and free of fuel, but for a variety of reasons they are forced to buy existing, unsatisfactory cars. In this case, the task of marketing management is [B] A. change marketing b. develop marketing c. stimulate marketing d. coordinate marketing 8. In the process of marketing management, the first need is [A]. A. analyze market opportunities b. select target market C. Design marketing mix D. Manage marketing activities 9. What are the elements of the marketing mix [D] A. products, prices, enterprises, marketing b. products, customers, prices, enterprises C. Products, customers, prices, promotions D. Products, prices, locations, promotions 10. Strategic business