动态精选模板104.Enterprise 2.0 Ready For Primetime.pptVIP

As discussed in Section 3, strategic use and understanding of Enterprise 2.0 leans more heavily towards ad hoc usage rather than strategic deployment, but as noted previously, that is quite typical in an early market. In addition users are driving early adoption of Enterprise 2.0. Examination of where the primary interest of Enterprise 2.0 is occurring shows that part of the bias is due to the large “user-driven” force of Enterprise 2.0 adoption. As illustrated in Figure 27 users edge out “Senior/Executive Business Managers” by 51% to 41%. When respondents were required to point out a single group driving Enterprise 2.0, however, these same groups tied (24%), for a combined total of just under 50% (see Figure 28). While many proponents and champions of Enterprise 2.0 discuss the benefits of collective wisdom emerging from the “bottom-up” (users) of an organization, it would seem that Enterprise 2.0 may have a strong (yet nascent) following from both the top (Senior and Executive Managers) and from the bottom, which, particularly for an early market such as this, is a relatively rare phenomenon. If the remaining disconnects between top and bottom can be addressed, this will be very good news indeed for all who believe in the potential that Enterprise 2.0 holds. * As we move from the groups that are driving Enterprise 2.0 use and examine how its actually being used, project teams, are the largest percentage response, as you might expect. I say as you expect because as we had seen in the previous chart discussing the types of groups that were well suited for the use of Enterprise 2.0, with the grouping of various types of teams in a fairly narrow band. That response, and the #1 choice of the Distributed Workforce, in general point towards more of a project-orientation rather than a global, systemic, or enterprise-wide scenario. That cross-project/departmental use came in 2nd place also aligns with the earlier comment, particularly from the Millennials age slice, tha