IBM Software Group（IBM软件集团）.pdf

® IBM Software Group Introduction to Business Intelligence Vince Leat ASEAN SW Group © 2007 IBM Corporation IBM Software Group Discussion What is Business Intelligence BI Vision Evolution Business Intelligence Environment Characteristics of Successful Business Intelligence 2 IBM Software Group What is Business Intelligence? Business Intelligence (BI) is: “The processes, technologies and tools needed to turn data into information and information into knowledge and knowledge into plans that drive profitable business action. BI encompasses data warehousing, business analytics and knowledge management.” The Data Warehouse Institute, Q4/2002 Business Intelligence is defined as "knowledge gained about a business through the use of various hardware/software technologies which enable organizations to turn data into information”. Data Management Review 3 IBM Software Group According to a recent CEO survey, responding efficiently to market conditions & differentiated products are their key priorities. Key CEO Priorities Rapid Response Differentiated Products Business Model Operational Efficiency Capture and utilize customer information for swift decisions New Products / Services Vehicles to captur