不立异就没蓝海（No innovation, no blue ocean）.docVIP

不立异就没蓝海（No innovation, no blue ocean） In the Red Sea in the fighting, there are permanent strategy from the Red Sea, into the blue ocean, is a wise choice, is the first step of success. Read W money gold, blue ocean strategy, this book, the biggest significance is that the differentiation of enterprises, competition strategy detailed, change the form of enterprise development: from competition hot to low competition, empty shortcomings. How to lead companies to judge out of the Red Sea, and quickly into blue ocean? The enterprise wizard can get inspiration from the following cases, draw up my own sail charts, and make sure that the merchant ships sail to blue ocean. We say that water can carry a boat, water can capsize, for the survival and development of enterprises rely on consumer support is awe and respect, reflects the companys values, cultural or commercial civilization state enterprises. As the saying goes, Good news goes on crutches in the industry of the Warring States period, industry competition in the industry outside the field, also means that if Shun experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural socie