网络广告走到了十字路口[1]（Online advertising has come to the crossroads, [1]）.docVIP

下载本文档

0
0
约2.41万字
约 48页
2017-08-02 发布于河南
举报
版权申诉

网络广告走到了十字路口[1]（Online advertising has come to the crossroads, [1]）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

网络广告走到了十字路口[1]（Online advertising has come to the crossroads, [1]） 2005.3 age of international press [article number [1002-5685 (2005) 03 -0037 -05 Online advertising has come to the crossroads Kuang Wenbo. (Research Center of Journalism and social development, Renmin University of China, Beijing, 100872) [Abstract This paper focuses on the outstanding problems in Chinese online advertising Such as forced advertising too much Lack of creativity Italy Some countermeasures are put forward And the advertisement of mobile phone media is discussed. [keyword Internet advertising Forced advertising Interactive advertising Game advertising Mobile advertising [CLC number G206] [document identification code A] Online advertising needs to say goodbye to compulsive advertising Although Chinas online advertising industry has achieved rapid development , But regardless of the current absolute value of its output, as well as in the whole advertisement The relative value of industrial output value It all seems insignificant. And the day Ben, the United States and other developed countries compared We need to work hard A lot of noodles But I think the most fundamental thing is to improve The innovation level of Chinese Internet advertisement. author In 2003, he studied in Japan electric company time Take note of a survey of electric communications Japanese Network banner advertising in the absence of creativity, its click rate Generally only 0.1 to 0.3%, while the banner of excellent creativity Click through rate can be reached 30%. Japanese online advertising ten Focus on interactivity Online advertising and online games close Good propagation effect has been achieved By comparison Domestic The form of online advertising has been backward and shabby Especially Its compulsive, pop-up advertising Not only the effect is poor But, And Internet users are very disgusted. [Epub ]2005-02-08 Some people mistakenly believe that... The Internet is just like television Always Some people pay f