充满惊喜奢华品牌.docVIP

充满惊喜的奢华品牌 The Surprise Luxury Label At The Row, a seemingly simple short-sleeve jersey T-shirt costs $280, a wool blazer with three-quarter-length sleeves a little over $1,300 and a top-handle satchel nearly $3,000. 在时尚品牌The Row，看起来简简单单的一件短袖运动T恤售价为280美元（约合人民币1,750元），一件七分袖的羊毛衫要价略高于1,300美元（约合人民币8,100元），而一个手提包则要将近3,000美元（约合人民币18,700元）。 The prices rival those of Bottega Veneta and Lanvin, houses much more established than The Row, which former child stars Ashley and Mary-Kate Olsen founded in 2006. 这一价位可以与老牌奢侈品Bottega Veneta 和Lanvin相比肩。The Row由前童星阿什莉?奥尔森(Ashley Olsen)和玛丽-凯特?奥尔森(Mary-Kate Olsen)于2006年创立。 The Olsens, now 27 years old, are well aware some fashion followers perceive The Row as audaciously priced. Some of that stems from what could be called Backpack-Gate. 奥尔森姐妹现年27岁，她们清楚地知道一些时尚潮人认为The Row的标价过高。这部分起因于“背包门”事件。 A $39,000 alligator backpack that The Row began selling in 2011 raised eyebrows and elicited eye rolls, even as it reportedly sold out. 2011年The Row开始出售一款39,000美元（约合人民币243,700元）的鳄鱼皮双肩包，这引起了许多人侧目，即使是在报道称这一背包被销售一空的时候。 That was obviously a very special bag to us but that didnt represent the entire range, said Mary-Kate Olsen in an interview earlier this month at the labels showroom in downtown Manhattan. 玛丽-凯特?奥尔森本月早些时候在曼哈顿The Row展厅接受采访时说道：“很明显这是一款对我们来说很特别的背包，但这不能说明其价位的全部。” Ms. Olsen raised the issue early in the interview to make the point that The Row also sells bags in the $1,000 to $3,000 range. So weve now spent a couple of years also retraining the customer that thats not the only product thats available. 她在采访刚开始时就提及了这一话题，并说明The Row也出售价格在1,000至3,000美元（约合人民币6,200至19,000元）之间的皮包。她表示，“现在我们也花了好几年时间重新告诉客户，那个包并不是我们卖的唯一产品。” Retailers were initially skeptical of the line, fearing it was just another celebrity vanity project, and overpriced to boot. At the time, the Olsens were still best known for their years on TVs Full House. 零售商最初对此时装品牌持怀疑态度，担心它