Barry Lloyd：Approaching the World.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * Problem 9: Country Selection The Ideal Country /Locale + Language - Home Any Page Language Equivalent Page Problem 10: Rating “Local”Advice Over “Expert” Advice The World is a multi-billion $ Market that is available to you! Prepared by: Barry Lloyd - President, WebCertain Asia * * * * * * * * * * * * * * * * * * * * * * * * * Keywords Cannot Be Translated Guilty Input Methods Drive Behaviour – Including Mobile, PC and Tablet Long Tail: Key Tip for Success Fussballschuhe voetbal schoen football boots scarpe da calcio botas de fútbol футбольная обувь Plurals Prepositions Accents Alternate spellings Disaggregation Inflection Language Issues Are Language Specific *German language impact on SEO and PPC Problem 6: No Strategy for Localized Content! Map Keywords To Pages Never Look At ONE Page Out of Context Use Keywords To Drive And Frame Your Content Creative Copywriting Is Not The Answer Three Types of Content Translated Content Modified Updated Content Freshly Crafted Content NO Compromise Needed Between Search Engine and User Best Practice SEO Localisation Business Objectives Product Development Marketing Messages Content SEO-Localisation Strategy Plan Content Selection Planning Terminology Glossary Management SEO Meta-Content Tactical SEO Content Localisation Glossary Metrics, SEO Content Feedback Loop UTF-8 (Unicode) Backwardly compatible with Ascii Encodes up to four-byte characters Copes with any language from Chinese to Arabic with diacritics – over 100,000 individual characters “We have long used Unicode as the internal format for all the text we search: any other encoding is first converted to Unicode for processing” Mark Davis, Senior International Software Architect Different Countries Different Habits Japanese Fits More In! Language Right To Left Problem 6: Ineffective Geo-Targeting Strategy What Is Geo-Targeting? 15% Additional Visitors In Each “Appearing in the right place