8 niche mkt and others课件.ppt

Sales Promotion;The types of companies;;Franchising特许经营;;Niche Market;How to Niche Market Aquaculture Products;In the many areas there are No well established markets for aquaculture products like there are for other agriculture products;You MUST know where you your product will be sold before you stock your first animal.;We Will Discuss;Marketing;Develop a Budget;Markets;;Large scale processing facilities are nonexistent in areas new to Aquaculture;Selecting A Species;Selecting a Species;Selecting A Species;Selecting a Species;Selecting a Species;The Four Ps in Marketing ;Product;Product;Product;Product-Processed; ;Product – Processed; ;Price;;Price - Where to Start?;Price;Price;Competitive Following the price set by another producer Skimming High Price to start, then price drops Penetration Pricing Selling price is less than production cost in an attempt to attract new customers.;Psychological $2.99 vs. $3.00 per pound Loss Leader Discount Pricing Discount prices for large volume sales.;Promotion;;;Promotion;Promotion;Promotion;Promotion;Promotion;Promotion - Generic;Most Effective Promotional Methods;Promotion - Newspapers;Promotion –In Store Demos;POP Materials;Seafood Month Should Last All Year;Place;Place; ; ;$15.47 $30.00;Place – Direct Retail;Regulations;Inspection;Summary