Unit Two：Letters, faxes and memos课件.pptVIP

Unit Two;Study objectives;Business Letters Personal Letters;1. The Heading. This contains the sender’s address (usually two or three lines) with the date. 2. The Inside Address. This is the address you are sending your letter to. Make it as complete as possible. Include titles and names if you know them. Skip a line after the heading before the inside address. Skip another line after the inside address before the greeting. 3. The Greeting. Also called the salutation. The greeting in a business letter is always formal. It normally begins with the word Dear and always includes the persons last name. 4. The Body. The body is written as text. A business letter is never hand written. Depending on the letter style you choose, paragraphs may be indented. Regardless of format, skip a line between paragraphs. 5. The Complimentary Close. This short, polite closing ends with a comma. 6. The Signature Line. Skip two lines (unless you have unusually wide or narrow lines) and type out the name to be signed. ;2.1 Communicating in writing;Step A;Step B ;B.2. ;Step C: what are the relative advantages of talking to someone face-to-face and writing to them?;2.2 Names and addresses;Step A British American English;Step B ;2.3 Layout and style;Business Letter Styles;Indented Style (斜列式） 又称为缩进式，要求信头和信内地址左边每行都比上一行缩进一点儿，正文每段开始都向右缩进五个字母，斜列式用起来很麻烦，现在很少有人使用它。 Block Style （并列式） 又称为齐头式，要求信头、信内地址、称呼和正文（包括每段开始）左边上下对齐，这种格式便于打字，故常用于商业书信。 Modified Style （折衷式） 又称为混合式，要求信头、信内地址上下对齐，正文每段开始向右缩进几个字母。这种格式书写方便，人们比较喜欢使用它。;Format for a Friendly or Personal Letter;Format of an envelope;蝶眶驼聚澄顺休陕泞意笨没活世肇夜拘禽巴庞遥浑道券割命竿异茅弱樱市Unit Two：Letters, faxes and memos课件Unit Two：Letters, faxes and memos课件;Step A;Step B;Common abbreviations used in business;Step C ‘Golden Rules’ for writing letters (including faxes and memos);Please pick out the advice you feel is most important for you and find out what further rules you would suggest to a novice letter writer. All of the tips apply to faxes and memos---pa