互联网市场力边间传递效应及反垄断研究评述——基于双边市场视角.pdfVIP

科技论坛 2015.18 互联网市场力边间传递效应及反垄断研究评述——基于双 边市场视角 孔令夷 （西安邮电大学 经济与管理学院，陕西西安，710061） 摘要：具有显著双边市场特征的互联网产业，借助交叉网络外部性与倾斜的价格结构，使得市场力在边与边之间进行传递，标 准市场情形下的相关市场界定方法遇到前所未有的挑战。从双边市场理论、平台竞争策略、双边市场中相关市场界定以及市场 力边间传递效应四个视角梳理文献。发现：理论研究集中在给定平台情形下的厂商定价以及基于用户类型的价格结构设计； 一些标准方法改进性的应用研究也没有从双边市场反馈机制着手探讨适合方法，反而集中在对传统原则及方法的局限性的批 评上；即使是对相关市场界定的原则进行了探索性研究，但是也设计了过于苛刻的假设条件。最后作出了该领域研究今后的 新兴方向展望，并给出若干关键性研究切入点。 关键词 ：市场力 ；传递效应；测算；双边市场；反垄断 中图分类号 ：F104, F126 文献标识码 ：A Research summary on market power transmission among sides of two-sided market and antitrust policy in internet-based economy Kong Lingyi （School of Economics and Management, Xian University of Posts and Telecommunications,Xian,710061 China） Abstract ： In the case of the unilateral or bilateral monopoly,the Internet and other industries which have significant two-sided market characteristics recur to the cross-network externality and the incline price structure.The market power transmitted among sides forced the hypothetical monopolist test method and the demand alternative transfer rate method in the standard market situation to encounter unprecedented challenges.From four perspectives of the bilateral market theory basis,platform competition strategy design, relevant market definition in bilateral market and market force transmitted effect between edge,market power transmission between edge and antitrust research literatures were combed.It was found that theoretical research mostly concentrated platform vendor pricing in the situation of a given platform,and price structure design based on user types.Main application research literatures made prospect analysis of antitrust methods u