12传播学（12 communication）.doc

12传播学（12 communication） The twelfth chapter is about the macro social effects of mass media Verse 1 1, a brief outline of the agenda setting function theory of the outline and characteristics. Agenda setting function, media news reporting and information transmission activities, to give various topics of varying degrees of significance in ways that affect peoples judgments about the events and importance of the world around us. Features: 1, the communication effect is divided into three levels: cognition, attitude and action. The agenda setting function hypothesis is the initial stage of this process, that is, the cognitive level. 2 the overall public function of the agenda examines the overall, macro, and macro social effects of a series of reporting activities over a long period of time. 3, the agenda setting function implies that the media is an institution engaged in environmental re construction. 2, what are the 0/1 effects, the 0/1/2 and the 0/1/2/n effects of the agenda setting? The 0/1 effect refers to the fact that the mass media reports or does not report an issue, which can affect the public perception of a small number of topics. The 0/1/2 effect refers to the medias emphasis on a small number of issues that will attract public attention to these issues. 0/1/2/, and /n effects refer to the varying degrees of media coverage of a series of topics in a given order, which affect the publics judgment on the order of importance of these issues. 3, contact reality, talk about different media agenda setting, what are the different characteristics? The newspapers agenda setting a greater impact on the long period of the topic of the order of importance, TV hot spot effect more prominent; the basic framework of news form issues, and television news reports selected some of the most important issues in the agenda to be highlighted; the main effect is to provide television conversation topics newspapers can further influence deeply on personal issues. 4, talk about