h药业,变革中的营销春秋（H pharmaceutical industry in the marketing of the spring and autumn）.docVIP

h药业,变革中的营销春秋（H pharmaceutical industry in the marketing of the spring and autumn） [environment]: Pharmaceutical marketing for more than 20 years of development, different enterprises have different businesses gains and losses. But for many small and medium-sized pharmaceutical enterprises, marketing difficulties need to break through, in view of the national macro policies have a huge impact on the pharmaceutical industry, pharmaceutical companies want to take advantage of the development, we must actively adjust business ideas, strategic innovation, marketing mode, team structure and other factors, in order to cope with the impact of the new deal, to ensure safety through the throes of a smooth, and the core competitiveness of enterprises is enhanced, Everfount provides impetus for the sustainable development of enterprises. Chinas pharmaceutical enterprises compared with the large international pharmaceutical group, generally small scale, low efficiency, lack of innovation ability, the pharmaceutical enterprises will face GMP enforcement, drug bidding and drug enforcement of intellectual property protection price, more rigorous and international competition increasingly severe multiple market pressure. In the past few years, experiential marketing, service marketing, conference marketing, database marketing, and even network marketing and other marketing methods and models have been released, and are more and more widely used. However, in a booming, many pharmaceutical companies not die halfway is now almost The climate does not suit one. silence . And more pharmaceutical enterprises in order to survive and develop, still in constant exploration and struggle, in order to find the enterprises long-term stability, H pharmaceutical enterprises is such a family. [present situation]: H pharmaceutical enterprise of medium size, but after several years of development, always keep up with the pace of development of the pharmaceutical market, finally feel powerless, if we