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大型促销活动工作流程(Workflow of large-scale promotion activities)
大型促销活动工作流程(Workflow of large-scale promotion activities)
Workflow of large-scale promotion activities
First, the regional manager and the head of the store discuss the intention of the activity:
1, when the shop: including monthly sales, cream month, half a year total sales of competing products and store large promotion (including the form, content, personnel, date, sales, sales, feedback), competing products store local purchasing power and the limit of growth promotion;
2, communicate yagelibai large-scale activities for communication with the store: the activities of the company and the need to provide support and store items, as well as the final aim and effect promotion; (profit and monopoly interests that the importance of traffic, and strive to the majority of the shops stores, prominent company support and large-scale promotion the shop will bring)
3, with the store manager at the beginning of large-scale events
Two. Communicate with marketing department about the reservation time of promotion activities:
1, the regional manager fill in application form promotional activities, such as regional manager cannot short-term back to the company notice should be in E-MAIL or telephone form and the manager of the marketing department to apply, and the auspicious large-scale promotion of the time and place, form, content and purpose; natural store sales, nearly half a year of competing products with the store self promotion time, content, form, sales and special requirements;
2, the manager of the marketing department received the regional manager of the promotion application will meet with instructions, and submit the promotional activities immediately to the general manager for the general managers approval and instructions for the promotion activities in order to perform.
Three, the market
3, the market will have certain requirements of promotional activities to release print paste work recorded in yagelibai garden do.
15 days ahead of schedule:
First, the promot
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