徐浩然品牌是一种回归（Xu Haoran the brand is a kind of return）.doc

徐浩然品牌是一种回归（Xu Haoran the brand is a kind of return） Japanese Prime Minister Nakasone Yasuhiro once said: my face is my right face is SONY, matsushita. In his view, the two brands of SONY and Matsushita made him feel very confident in international exchanges. What is the Chinese belongs to the face? 2011 - first stop ring brand in Jiangsu province of university industry media four forum was held in the Far East holding group. This is the brand of Jiangsu province society in the relevant government departments under the guidance, in support of the majority of enterprises and the media, from official production, science, media Quartet members contribute to our corporate brand development advice. Jiangsu brand association, far east Holding Group CEO Xu Haoran: manufacturing enterprises to do the brand to return, the first to return to the outside from the brand brand within the second to return to profit from the brand brand meaning, brand charm from third to return to the beauty of brand. Give up the noisy return to the essence of the brand The return of brand is the process of establishing the external brand connotation, it is the distillation of the brand, is also a brand to ensure the survival of the. Many people think that the brand is doing packaging show, these are actually the brand beyond the surface of noise, inherent quality is the core. For example, the Far East holding group, the heart of the community, to absorb the placement of more than two thousand people disabled people, become the domestic private enterprises most placement of disabled people, good and assume social responsibility has become one of the core brand of the Far East, and this is the factor to the success of an enterprise. On the contrary, a lack of core quality of the brand is the test of the market, such as 200 years of Sanlu milk powder incident, companies ignore the interests of consumers, if there is a problem, it will collapse in an instant. As the brand packaging and engage in specu