天津09年自考平面广告设计考试大纲（Tianjin 09 years from the plane advertisement design syllabus）.docVIP

天津09年自考平面广告设计考试大纲（Tianjin 09 years from the plane advertisement design syllabus） Course Name: Graphic Advertisement Design Course Code: 4840 The first part is about the nature and purpose of curriculum First, the nature and characteristics of the course This course is one of the specialized courses offered by the visual communication design (specialty) in the higher education self taught examination. It is a course that combines theory with practice, specialty and application. This course requires students to have a certain modeling ability and performance ability. Should also have the right way of design thinking. Two, curriculum objectives and basic requirements This course enables students to find the general features of the interior design, and to relate the solid structure, shape and detail of the relevant basic knowledge to the general knowledge of painting and decoration. Through this course, students master the basic principle and method of graphic design, graphic design, master learning method and the method of integrating theory with practice, improve the ability to analyze and solve problems. Three, and the professional course of the relationship Graphic advertisement design is a required course for visual communication design majors. It is closely related to many other courses in visual communication design. Font design and layout design are the basis of this course. The second part is curriculum content and assessment target The sixth chapter is about the category of print advertisement First, the purpose and requirements of learning Through this chapter to learn the purpose and role of advertising positioning, and correctly grasp the basic principles and methods of graphic advertising design. Two, assessment of knowledge points and assessment objectives (1) newspaper advertisements (emphasis) Remember: the meaning of newspaper advertising Understanding: the content of a newspaper advertisement Application: the method of newspaper advertising (two) samp