复刻表绝招,还是无奈（Engraved table trick or frustration）.doc

复刻表绝招,还是无奈（Engraved table trick or frustration） Re engraved table: trick, or helpless? In the West there is a philosophy of winner taking care, then should watch manufacturers change the mature and stereotyped design style? For decades, the major brands have been entangled in this issue, some companies make a little change after the re launch of classic models, other companies choose to change the status quo. In 2012, Audemars Pigeut (Audemars Piguet) to re create the Royal Oak (Royal Oak) concept, to commemorate the birth of table 40th anniversary, while Jaeger Le Coulter (Jaeger-Le -Coulter) (Tag, Heuer) and the universal tag heuer (IWC) and other brands in recent years to push his classic watch. This topic has been repeatedly mentioned, Elizabeth? Dole (Elizabeth Doerr) said that she is twelve (Twelve Faces of Time watches) author of the book, the book describes the history and significance of high-grade watches. There are several fashion watches that have been in fashion for forty or fifty years, and they really need to be re created to appeal to younger generations of consumers. French Paris Bank Securities (Exane BNP Paribas) chief luxury analyst Luca (Luca Solca) said? Sorka classic style will sometimes encounter sale problems. He said the best-selling old style watch is a big problem because the company risks losing market share. The best strategy for saving the classic old watch, Solca says, is to slightly change the design theme - he cited the example of Burberry Plaid Plaid shirts. In 1924, burberry launched a plaid shirt with an overcoat. For decades, the company has copied the perfume packaging and sunglasses and other items to the shirt. He said that in watch making, Jaeger Le Coulter launched a large Reverso Grande Tribute Ultra-thin (Reverso) The 1931 vintage, solve the problem of the most thorough, the table in addition to large size, completely faithful to the original design. Both the old and new two watches have only been slightly altered. But no