广告策划的目标及误区（The target and misunderstanding of advertising planning）.docVIP

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广告策划的目标及误区（The target and misunderstanding of advertising planning）.doc

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广告策划的目标及误区（The target and misunderstanding of advertising planning）

广告策划的目标及误区（The target and misunderstanding of advertising planning） Interrupt based advertising is outdated At present, in radio, film and television drama, programs and columns or radio, film and television drama, programs and columns, in newspaper articles before and after, left and right, upper and lower, in various positions are filled with interrupt type advertisement. Take the case of television advertising, like a bolt, blocking the normal operation of the program stream. These ads always try to use the dramatic way into our line of sight, into our ears from attract our attention from all sides. Interrupt type advertisement tends to destroy peoples normal reading and appreciation. In this mode, advertising has become a popular casual visitor, easily aroused resentment. In real life, the audience will often avoid advertising by changing, jumping, shielding and other means. From the consumer psychology perspective, the purchase behavior of consumers must experience the notice this link. If the lack of attention to this link, advertisers are looking to purchase behavior is impossible. Attention should be advertising masterpiece. However, in todays information society, attention has become a scarce resource, coupled with excessive media choice makes the audience more easily, more and more people do not want to be bound by the advertising information exponentially, they receive the information of the ratio is greatly reduced. Advertising in our attention before we receive information through the senses in 99% by filtering off brain numb. W With the coming of digital era, digital technology is more and more advanced, the audience from the way of advertising more and more, more and more easily. The audience to avoid the behavior triggered fears of advertising. In order to change this situation, from the beginning of 1980s, many advertisers began actively or passively looking for new advertising models with potential market and audience to communicate. Why the rise o