自考205年版市场营销学各章节重点(第九章).doc

2015年版市场营销学各章节重点（第九章） 第章产品策略第一节产品产品，就是能提供给市场用于满足人们需和欲望的任何产品组合产品组合。：产品组合中产品项目的总数。：产品线中品项目。：各条产品线在最终用途，生产条件，分销渠道过其他当面相互关联的程度。产品生命周期期成长期成熟期衰退期 二、产品生命周期营销策略。 期营销策略：快速撇脂策略，缓慢撇脂策略，快速渗透策略，缓慢渗透策略。 成长期营销策略：改新的市场，广告适时降价。 成熟期营销策略：调整市场，调整产品，调整营销组合。 （四）衰退期营销策略：新产品采用过程 for examination and approval, to return part or all of the loan in advance. 5.8 contract contract specific requirements: first, the borrower and other clients; Second, loan person double charge and other parties signed a contract with the borrower and agent signature of contract; Third, customers signed loan contract, contract of natural person, must be checked and fingerprinted by himself, you may not use personal name instead be signed, shall not authorize others to sign; Four, the pledgor, mortgagor due to special reasons not to sign the contract, may authorize others to sign the contract and retained after the notary notarized power of Attorney (parties abroad, outside the territory of China sent or delivered by a power of attorney shall be certified by the notary public of the country, and certified by the Embassy or Consulate in the country). Agent required to audit mandates are clear, the content is complete (a power of Attorney sample record form five), whether the expiration date within PART_STORE_00102). Rule2 2nd set of goods was moved to the 2nd from the left the cage inside the vehicle Click on smart properties of oriented window screen to the right of [login rule] the period of validity, and audit the original identity card of the authorized person, and keep copies. Contracts signed by the authorized person authorized, in the signature bar marked authorized person, and signed by the authorized persons name; Five, contract signing and client identity, signature, fingerprint is clear; Six, fill in the contract specification subject to change should be stamped with the account manager in charge name and thumbprint signature by the parties to show proof, blank partsettings |, suppresses bed 2 choice, bed