中国七万家茶企不敌企业培训一家立顿的思考之二打败立顿（Chinese seventy thousand tea enterprises lost on enterprise training a Lipton two beat Lipton）.doc

中国七万家茶企不敌企业培训一家立顿的思考之二打败立顿（Chinese seventy thousand tea enterprises lost on enterprise training a Lipton two beat Lipton） I briefly explains the reasons for success in learning "Lipton Lipton" in this article, we should learn the tea Lipton Chinese place. But the purpose is not to learn Lipton Lipton as an example, the surpassing, but by Lipton opponents, defeated lipton. We must first start from the analysis of Lipton beat Lipton's strong, for its strong strategic weakness associated, on the basis of the flanking attack. Lipton's strong I analyzed the Lipton strength in the "learning" Lipton in this article. Lipton strong or advantage in many places, for example, has a long history, strong strength, advanced technology, stable quality, low price, perfect marketing network, square and so on. But its strongest position is its status in the minds of consumers. Because of the long-term, on behalf of the leading Lipton tea bag Black Tea package, Lipton in the minds of consumers has been equal to the Black Tea bag package, consumers expect to consumer bag Black Tea package, immediately, immediately think of Lipton, it has formed the conditioned reflex. It is this point established in the global Black Tea especially Lipton tea bag bag in the position of Black Tea. As a kind of fashion, health, taste of people's consumption of Lipton feel with the European upper way of life, it is a kind of brand image and atmosphere Lipton deliberately create, it is built on the basis of this implicit localization package in behalf of Black Tea lipton. Lipton vulnerable /b] Lipton's many vulnerable. For example Lipton Black Tea package taste, quality may indeed as some other brands such as Black Tea package; Lipton's grade is too low; for example, Lipton just in the young people welcome; as the price is too expensive, Lipton tea. But you have to beat the Lipton, can't just start from the general weakness of the Lipton, you cannot help launch better Black Tea package, more popular Black Te