vi应用（VI applications）.docVIP

vi应用（VI applications） Elementary introduction to VI design, manufacture and influence (thesis title) Introduction When I selected this topic, I thought in my mind: in our country, advertising has a long history. The description of the Warring States spear and shield, Han Feizi oral advertising in the flag hanging high in the news; two Song Dynasty woodblock printing generated along with the flyer etc.. However, advertising really becomes a professional activity and plays a huge role, but it starts from capitalist society. Manufacturers are increasingly meticulous, consumption is also increasing, the consumer demand diversification, thus forming the modern advertising has been developed from a simple sales space, expanded to adapt to the business environment of consumers living space. For our modern enterprise advertising design, especially VI advertising art design put forward higher requirements. First, understand the importance of VI design VI (Visual Identity), pass into the visual recognition system is the CIS system and the dissemination of the most appealing part. It transforms the non visual content of CI into the static visual identification symbol, and carries on the most direct dissemination with the extremely rich and diverse application forms at the most widespread level. Designing and implementing scientific visual identification system is the fast and convenient way to spread enterprise management idea, establish enterprise popularity and mold enterprise image. Implementing VI strategy is a systematic project of enterprise information communication. The visual recognition system of enterprise corporate philosophy, corporate values, through specific static and visual system, communication, organization, planning and correctly and accurately and quickly spread out, and throughout the business activities of enterprises, make the enterprise spirit, thinking, business policy, business strategy as the main content, through the visual meghdutt way outside of