办公家具,营销何去何从_家具营销(Office furniture, furniture marketing marketing _ decide on what path to follow).docVIP
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办公家具,营销何去何从_家具营销(Office furniture, furniture marketing marketing _ decide on what path to follow)
办公家具,营销何去何从_家具营销(Office furniture, furniture marketing marketing _ decide on what path to follow)
Office furniture, furniture marketing marketing center registered members decide on what path to follow _ building materials company building materials price promotion and online shops offer special offer merchants information Home Furnishing decoration company decoration interior decoration picture decoration renderings marketing home building materials Marketing Directory
Furniture marketing
Office furniture, marketing, what course to follow?
An office furniture group, founded in 1992, is a private enterprise star rising in recent years, the existing staff of more than 300 people, the company covers an area of more than 70 thousand square meters, the annual sales income of aboutyuan, is a set of modern office equipment, furniture, metal doors, new building materials and other series of nearly more than 100 varieties diversified economic entities of the provincial corporation. The main production of advanced electrostatic spray steel file cabinet, shelves, Insurance cabinet, computer desk, screen, office furniture, desks and chairs, apartment furniture, library furniture, the company ranked first in the same industry in the province, ranking eighth in the country. In recent years, with the fierce competition intensifies between peers, the decline in business efficiency, how to win glory, to become a top priority for business leaders are very concerned, the author was commissioned by the design and planning of marketing strategy.
First, the industry status and development trend analysis
Chinese office furniture industry, after the reform and opening up 20 years of rapid development, regardless of the number of enterprises, employment or output and efficiency are dozens of times, hundreds of times the growth as a result of the office furniture industry to enter a doorsill low, the industry is labor-intensive; on the other hand, due to the development of openi
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