越来越多的化妆品为什么打不开市场（Why more and more cosmetics can not open the market）.docVIP

越来越多的化妆品为什么打不开市场（Why more and more cosmetics can not open the market） In my speech at a marketing forum, I pointed out that in the existing cosmetics 4460 enterprises, the real market situation is: 1/3, dying, 1/3 silent, 1/3 sound with interest. Although a variety of marketing tools nowadays cosmetics enterprises, but most of them are like The Eight Immortals Crossing the Sea emerge in an endless stream still stays in the primary, childish advertising, looking for stars, with foreign skin, the surface looks ostentatious lively, but the key is whether the use of these methods and the specific operation can really attract the target consumer group of eye and hidden infinite purchase the force behind them, will be a question mark. In my opinion, cosmetics enterprises generally have the following marketing blind spots: I. confusion of demands As everyone knows, the cosmetics market started, have different demands, unique interests promise to consumers, but many cosmetics on the market what is what people can not know deeply, consumer demand for mining interests ready to accept either course, not to mention to open the market. For example, many cosmetics to anti-aging, anti pollution, ecological nutrition, natural activity, cell energy, nourishing skin, herbal supplement cell viability, gene repair and so on as a selling point, a broad range, homogeneity, fuzzy concept, each content in the mutual imitation, there are also many cosmetics companies crush the so-called innovation marketing demands frequently, three days freckle, wrinkle in the past five days, the market competition is not fierce, these enterprises still in the crevice for survival, but in recent years, with the aggravation of the industry reshuffle, international brand invasion, Part of the OEM enterprises from behind the scenes toward the stage, the survival of these enterprises have become very difficult road. Two, positioning unclear A cosmetic market, what is the specific target, suitable for young stu