innovation typologies London Business School（伦敦商学院创新类型学）.pdfVIP

WIEM05-012 Elements Supplied: 1,2,3,4,5,6,8,9 INNOVATION TYPOLOGIES Rajesh Chandy London Business School London, UK Jaideep Prabhu Judge Business School, University of Cambridge Cambridge, UK ABSTRACT The following questions concerning typologies of innovation are discussed: a) What types of innovations exist in the literature? b) What key dimensions underlie these varied types of innovation? .We suggest that the many types of innovation described in the literature can be classified along two dimensions: 1) whether the basis of an innovation is the concept underlying the innovation, the customers who might buy the innovation, or the company that faces or implements the innovation, and 2) whether the innovation is exemplified by its features or by the effects it has on the status quo. Keywords: Breakthrough, Platform, Disruptive Innovation, Architectural Innovation 1 INNOVATION TYPOLOGIES Rajesh Chandy London Business School London, UK Jaideep Prabhu Judge Business School, University of Cambridge Cambridge, UK Innovation, like love, is a many splendored thing. Whether in the form of a shiny new gadget sought out by eager consumers, or a new technique that saves businesses time and money, or a new service that destroys the value of existing services, innovations come in many forms and affect our lives in many different ways. This article examines the many dimensions of innovation, and presents a means of classifying innovations. By definition, all innovations have an element of novelty in them: they are different from what existed before. Yet all innovations are not the same. Indeed, scholars have over the years proposed a number of different innovation typologies, or ways of classifying innovations. By distinguishing among the many typologies of innovations, we can better manage their development and better predict their sources and their impact. To this end, this articl