WEBSITE QUALITY ASSESSMENT CRITERIA（网站质量评估标准）.pdf

Proceedings of the Ninth International Conference on Information Quality (ICIQ-04) WEBSITE QUALITY ASSESSMENT CRITERIA (Research paper: IQ Concepts, Tools, Metrics, Measures and Methodologies) Vassilis S. Moustakis1,2 1 1 1 , Charalambos Litos , Andreas Dalivigas , and Loukas Tsironis 1 Department of Production and Management Engineering, Technical University of Crete, Chania 73100, Greece 2 Institute of Computer Science, Foundation for Research and Technology – Hellas (FORTH), Science and Technology Park of Crete, Heraklion 71110, Greece moustaki@logistics.tuc.gr Abstract: The article presents a hierarchical framework, which supports website quality assessment. The framework is composed of a hierarchical structure of criteria and sub- criteria and makes use of the Analytic Hierarchy Process to enhance criterion and sub- criterion weight value assessment. To validate the framework we conducted an experiment, which involved the assessment of the websites of the three cellular phone service providers in Greece by 122 users. Results confirmed framework validity and statistical factor analysis supported reduction of the original model to a website quality scoring framework, which involves nine composite criteria. Key words: Website quality assessment, Analytic Hierarchy Process. INTRODUCTION Websites are part of our everyday life and are used to exchange and to convey information between user communities. Conveyed information comes in different types, languages and forms and incorporates text, images, sound, and