促销信的四步写法_0.docVIP

促销信的四步写法 促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。It ust ae an appeal t se partiular buing tive and a begin ith a questin, and instrutin, a qutatin r an attentin-grabing shrt str Seties if required, it a even begin b suggesting the ver ppsite t hat u ant 看看下面这些开头是怎么写的： 1) uld u lie t redue ur rising desti fuel sts? 2) h nt en the lrful spring b ining the fling Hrse Turist Grup after a pletel bus inter? 3) ust iagine h frtable u are hen u streth ut thse tired libs n ur nel develped hite lud ater bed 第二步：T reate interest and desire-- 一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的产品。介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。我们且看下面这个产品介绍是如何写的： ur reent researhes and tests have shed that rs ith ur nel develped Energ Savers sta arer and require 20 perent less fuel than thse rs f the sae size ithut the usage f the savers The ne savers are ppular beause the are able t stre and reflet heat in a uh re effiient a Read the enlsed brhure, u ill find that the self-sti baing aes the eas t install urself 第三步：T ffer nvitin 通过产品介绍引起读者的购买欲望后，就该进一步加强读者购买的决心。你可以详细说明并保证产品会给读者带来许诺的好处。且看下面这段内容是如何吸引客户的： 1) Use ur Fast irave ven fr t ees abslutel free 2) If fr an reasns u find the del ahine unsuitable t ur needs, e ill replae ur rder r refund u 第四步：T tivate atins 到了这一步，所有的努力都指向一个目标：促使客户采取行动、购买产品。这时语气要礼貌坚决，并提供给客户如何购买产品的指示，以方便客户购买。下面是一些常用的策略： 1) h ait? e and bu right n sine a speial disunt f 1% ill nl be ffered fr a nth 2) Dn’t dela! Thse h rder b tber ill reeive 100 riental Design hristas ards free