06年美容业走向品牌差异化营销时代（06 years, the beauty industry to brand differentiation marketing era）.docVIP

06年美容业走向品牌差异化营销时代（06 years, the beauty industry to brand differentiation marketing era） 06 years, the beauty industry to brand differentiation marketing era - ant team chief consultant Jiang Xiongyong Since the brand building is to promote the beauty industry and the development of the important strength, but in the beauty economy market further, increasing the influence of the competition, the beauty industry is bound to brand marketing era. Of course, brand differentiation marketing is not a new concept, other industries have taken a step forward, in the beauty industry has been imperceptible in the existence of, but in the past is not the mainstream of the times. However, 06 years, brand differentiation marketing will emerge, and gradually become the mainstream direction of the development of todays beauty industry. So, what aspects of our beauty enterprises should create brand differentiation? One: brands can be differentiated on promotions In the industry, the most talked about in the past two years is that the terminal is decided. The most used means is sales promotion. So, whats the difference in sales promotion? The core function of sales promotion is to quickly stimulate the desire of the promotion object in the heart to accelerate their recognition, acceptance and purchase of products. Differentiated promotion is using competitive products to promote the difference. Not long ago, the author went to Zhangjiajie tourism, in the street looking for something to eat at night, found a shop selling sizzling, particularly good business. The specialty of this shop is that when the customer is ordering, the waiter quickly cuts out the cut and lets the guest fry himself on the plate. According to the owner said that since the launch of such a differentiated services, play a very good effect, so the store near the school, the results led to a street business, so that different marketing everywhere. (1) differences in presentation of promotional products: As a matter o