成都市天之韵策划案（Chengdu Tian Yun planning case）.docVIP

成都市天之韵策划案（Chengdu Tian Yun planning case） Catalog Preface Market chapter First, the market characteristics of the case Two. Consumer surveys Three, the case and the surrounding market survey Four. Price survey Product chapter I. product positioning Two, product advantages and disadvantages analysis Three, suggestions for products Four, product indicators recommend Five, Linhe processing Six, gate processing Seven, parking spaces proposal Sales Section I. overall sales strategy Two, sales price strategy Three, payment strategy Four. Sales forecast Five, sales campaign Six 、 sales preparation Ad articles Promotion opportunity and suggestion Two, promotion overall strategy Three, the overall image positioning Four, packaging key Five, advertising overall budget Six, media advice Seven, three-dimensional marketing proposals Environment chapter Market chapter The real estate industry is a risk and opportunity coexist industry, professional developers can from many market phenomenon analysis, find the real needs of consumers, and to meet, so as to seize the opportunity to succeed. Therefore, the market is fundamental and is the basis for our correct decisions. I. General Situation of the project and planning and construction objective 1, location and environment (1) project location: South of Chengdu City, within the first ring road. East, South, West, north, four roads around. (2) the transportation is convenient and clear: there are municipal roads and the park itself around the park, and there are many public transportation routes around it. From the airport. South Railway Station near. (3) the environment is quiet: the property around the park has been formed. Mainly based on the residents, the natural environment is relatively clean. 2. planning and construction goals In the small day area built a quiet environment, scale and grade higher, landscaping second to none high-grade. High quality small high-rise elevator group apartment group. 3. engineering indicators of