企业逆境求生术（Enterprise survival）.docVIP

企业逆境求生术（Enterprise survival） Many private enterprises in the Pearl River Delta, including Hong Kong, Taiwan and the local enterprises, met with the most serious since the reform and opening up, adversity: land scarcity of land plant costs soared; shortage of workers, wages and welfare costs increased the proportion of electricity shortage; water shortage; the prices of raw materials; the appreciation of the renminbi against the dollar sharply; strict environmental protection requirements the rise in the cost of control. The superposition of these adverse factors, concentrated in the production and marketing difficulties, profits have been squeezed, and some enterprises have been losing or at the edge of loss. How do businesses cope with adversity? In the last year, held in Hongkong to promote the transformation and upgrading of Pan PRD Hong Kong enterprises transfer seminar, the Hongkong SAR Government Secretary for commerce and Economic Development Bureau Ma Shiheng said, Hong Kong enterprises if you want to continue to operate only two outlets in the mainland: one is to upgrade; the other is a way to transfer to the central and Western regions. In my opinion, these two ways are equally applicable to local enterprises and Taiwan funded enterprises in the Pearl River delta. And transformation should be the first choice. The reasons are as follows. First, business transformation of the road wider and wider. Enterprises can choose the transformation was carried out at five levels: the strategic transformation of the whole enterprise 1, for example, the development direction and goal adjustment or re positioning of the enterprise; strategic transformation of business enterprise 2, for example, adjust or re define the enterprise product range. The function range of the 3 strategic transformation of enterprises, for example, change management structure, human resource structure, technology, brand and so on; 4, transformation project level, for example, or the sale of a r