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Analysis- Tencent QQ Weibo micro-channel urgent swords unity(分析-腾讯QQ微博微通道紧急剑团结)
Analysis: Tencent QQ Weibo micro-channel urgent swords unity
(Research papers Download News) How many Internet companies as long as a micro-channel, QQ or any of microblogging, it is possible crowed, however, also has three Tencent has appeared in the fighting. Maybe swords unity It sounds quite tricky, but Ma can not take the time to think about it.
Tencent QQ Weibo micro-channel urgent swords unity
A, QQ cash cow slowdown
Today, Chen saw a slight man of letters and articles lt;lt; heavy QQ: yet to come in the future and gradually slowed cows gt;gt; quite some feel that Tencent had to rely on the cash cow - QQ, has slowed the contribution of milk. pace.
See specific data:
The first data, 2013Q3 instant messaging service monthly active accounts reached 815.6 million (previous quarter fell 0.4%), Q2 was 818.5 million, Q1 was 825.4 million.
The second data, 2013Q3 ‘QQ space’ monthly active accounts reached 623.3 million, down 0.5% sequentially, an increase of 5.1% over last year. Third data, 2013Q3 ‘QQ game’ platform PCU number is 8.2 million the previous quarter fell 2.4%, down 12.8% over last year.
In any case, the data will speak. Former cash cow QQ already weak growth, or even a slow decline. Even 360 piece of business was recently appealed again monopoly on the market, but still there has been a slowdown or negative growth. Visible, no evergreens in the world.
Second, Tencent microblogging despised
Look at Tencent microblogging in this side banner Tencent, QQ in micro-channel with high hopes and is considered to be the apple of Ma respectively, while Tencent microblogging can imagine will not get much favor.
Interestingly, the data has been published by Tencent microblogging Sina Weibo higher than for example the number of users of Sina is a recently announced 536 million daily active users at around 60 million, while the number of registered Tencent Weibo account was as high as 5.4 released billion and 81 million daily active use
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