Analysis- The era of big data services, opportunities and challenges of public opinion（分析-大数据服务的时代,机遇和挑战的公众舆论）.docVIP

Analysis: The era of big data services, opportunities and challenges of public opinion Concentrated mass of information resistance “data explosion” “Information overload”, “data explosion” bringing people into mechanical information seekers in excess ocean of information, the reader becomes burden from the enjoyment of the United States and Japan in recent years, information absorption rate was about 10%. Been busy Former U.S. President Bill Clinton said that, in terms of capacity to understand and comprehend, mind full of things and minds of empty just as bad. As a result, the maximum amount of information in a short time consumption of the “shallow reading” became the greatest era of big data reading change. products and services from the perspective of public opinion, concentrated mass of information, resistance “data explosion” has become a basic requirement can be two-pronged approach: on the one hand, the breadth of information fuss, the maximum possible to capture data at the same time master data capture capabilities and the ability to interpret public opinion, public opinion analysis is an essential skill coming the other hand, public opinion analysts need some very important event, to give a more easy way of reading. Enhanced Data ferret achieve “value-added information.” Improve product quality, public opinion, the key lies in the data “processing capacity” through “processing” data “value added.” This requires analysts to improve the information discernment, extraction force, control force, the data production, analysis and interpretation, and explore a massed to provide users with value-added information services to the road. At present, the United States opened a research university dedicated big data technology courses, training the next generation of “data scientist.” In the country, the situation is more optimism, a lot of public opinion service agencies do not even have a dedicated data management, analysis departments and profession